Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Mark Gonzales for Adidas When Advertising Becomes Entertainment

There has been a shift in recent years. Advertising has taken on the roll of entertainment instead of simple buy-my-shit-consumerism. And while, sure, it’s still pushing a product, the fact that we went out to search this out regardless of the brand, something good is happening.

Adidas and The Gonz teamed up and made a piece that fit’s into this category: AKA: good.

Sign up for letters from What Youth