We quit. Now we’re poor. Indie? Poor. Inspired, though, and we’re off. We’ll need to make it sing and it’s time to go. Come if you’re coming and leave the nametag.
We need to drive all night and swerve to miss a deer. We need natural light and consequences. We need to break appointments and fight friends, change tickets, finally forget someone, make the room spin, bleed into the sand and sleep there too. We need to publish. We need not to straighten out.
We need to play our anthems and listen and really try but be sad when they just don’t bring that feeling anymore, then find new anthems with new feelings. We need to choose between wine and dinner and make it work without a corkscrew. We need to have trouble with the law. We need to run out of gas, kick addictions, eat steak alone, negotiate, put ink in our arms and remember what the words mean, skate poorly but go fast. We need to frame our hate mail.
We need to lose a fin and stay out longer. We need to get pickpocketed. We need to sleep naked under a ceiling fan, clothed on a bus. We need to be scared but not pull back, and swallow water, and tip generously. We need to need booties, roof racks, aspirin and a wire transfer. We need to show up alone, accept apologies and invitations, not respond mad, listen to old men, drink fine burning scotch and the cheapest red and never lie to seem friendly. We need to change our wax. We need any and all crippling sadness to have a distinct source, a female source, and not let it just be the descending fog of life-size regret. We need today to finish abruptly. We need to take notes.
We need discomfort because it slows things down when things are speeding, which they are. We need to be seasick. We need to be wrong. We need to get stitches and sore legs. We need to read about war, take photographs that won’t be seen, stop hoarding and speak less. We need to surf.
We quit, we’re poor, we need to do this now. We need to do what youth does. —What Youth
WHAT YOUTH began by documenting surfing, but we quickly realized there was a lot of other rad shit happening around us as well. And we welcomed all of it. Music. Skating. Art. Fashion. Travel. Food. Drink. Life.
Now we are an entertainment brand focused on youth on the run. Whatever that may be. We are committed to living and documenting the counter culture’s we live in the authentic, high-quality, restless and reckless manner they deserve.
We are a website, a digital video channel that creates original programming, a quarterly book, film producer, event coordinator and general noise maker for those looking to wring a little more out of their own life on the run, which may or may not include a surfboard.
For general inquires: hello at whatyouth dot comFor advertising inquiries: dario at whatyouth dot com
Site built in collaboration with: Funkhaus