Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Memo from the Editor’s Desk Day 4 of 2017…

what youth travis ferre scott chenoweth 2017

I chugged my pint of 2016 a few days ago but I’m still looking for 2017’s heartbeat. Even the ocean is still on break. But we’re not. We’re currently putting the final touches on a new issue (holy shit it’s number 17!) and have inched ourselves even closer to announcing some very exciting new projects, trips and ripping for the year. Turns out all that hiatus with friends and family did was make everything feel more urgent. More necessary. Reminded us that we can’t go idle, otherwise people actually believe that this was the best surf video of last year (it wasn’t) and that will not do. We have to do away with all the shit in our lives. I moved myself into an even smaller house recently and continue to throw shit away. I savor the good (My Dylan Rieder issue, some books, a few records and my boards) and chuck the garbage. And it’s time we all do the same. Don’t settle dammit! Not this year.

Genius marketer Seth Godin recently wrote this bit of gold that went perfectly with my morning coffee and daily dose of headphone punk today:

Give your kid a tablet, a game, and some chicken fingers for dinner. It’s easier than talking to him.

Read the short articles, the ones with pictures, it’s simpler than digging deep.

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.

The good news: We don’t need many people to demand more from the media before the media responds. The Beverly Hillbillies were a popular show, but that didn’t stop Star Trek from having a shot at improving the culture.

The media has always bounced between pandering to make a buck and upping the intellectual ante of what they present. Now that this balance has been ceded to an algorithm, we’re on the edge of a breakneck race to the bottom, with no brakes and no break in sight.

Vote with your clicks, with your sponsorship, with your bookstore dollars. Vote with your conversations, with your letters to the editor, by changing the channel…

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It’s easy to imagine a slippery slope down, but there’s also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep up with those around them.

Turn the ratchet. We can lead our way back to curiosity, inquiry and discovery if we (just a few for now) measure the right things and refuse the easy option in favor of insisting on better.

Hope that makes your day better. We refuse to pander. We want to inspire, not just please. Challenge yourself to be more enriched, more curious, more inspired. Stay tuned, we’re taking it upon ourselves to wake 2017 up. —Travis 

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Owen Wright and the First day of spring And tomorrow we have a new issue for you

Over the weekend, lots of you probably watched Owen Wright win the Quiksilver Pro. A feel good hit for the spring to be sure. There were times over the past year in which I had conversations with people about whether Owen would ever properly surf again, so I must say it was a pleasure to sink…

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The What Youth Top 34 This is who’s coming on the very unprofessional What Youth World Tour 2017

OK, so this is a few days late. Lots of rum-infused discussions around fire rings to sort the order. But we did it. Just in time to beat the big boys out at Snapper. And so, just to brush up here’s the criteria: A perfectly inexact science that sees the surfers who represent themselves the…

soviet soviet

My favorite new band just got deported Italian Dark Wave band Soviet Soviet just got arrested, embarrassed and sent home before playing in LA

I discovered a rad new band this week. They’re Italian and called Soviet Soviet. Chris Coté sent it to me, and Maya was into it too as was everyone I’ve sent it to. Rad, Italian Dark Wave (my new favorite genre) for my headphones. And I was in luck, they were scheduled to play Sunday night…

Ozzie Wright, Surfing, Byron Bay

The New What Youth Top 34 We’ll unveil the new list Monday, March 13th

Last year we introduced the What Youth Top 34. The idea being: we wanted a list that gathered a more dynamic group of surfers together. The criteria? Umm, this: The perfectly inexact science that sees the surfers who represent themselves the most authentically through their surfing and living at the top. Their creativity rewarded. Their flaws…

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Cherry Glazerr at The Smell Backstage and live photos by Tony Accosta

LA darlings Cherry Glazerr recently played a show at the very iconic and incredible venue The Smell, an underground institution for bands in LA. Tony Accosta got to tag along backstage and as they took the stage for this very intimate show. The show coincides with the release of the band’s new Crap Eyewear frame,…

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48 Hours in NYC with Balaram Stack “Finish your drink we gotta go!” Filming a “4 Cities” With Balaram

Balaram Stack’s New York moves really fast. I actually found myself in a full sprint at one point. The visit to the city was a string of finishing what’s in front of you to hurry along to the next place, where whatever is in front of you will be re-filled and your eyes will have a whole…

what youth dapl

Can’t Surf This Pipeline Water, Oil, and Standing Rock: Why the fuck do we wanna destroy the earth?

Editor’s Note: When it comes to water and the environment, we’re all in. We have to be. It goes far beyond politics. It’s life. Unfortunately, it wasn’t a good week for either. Once again, we called our political consultant in SF, Heleanor S. Thompson to get some clarity on why anyone would want to put an oil pipe through someone’s drinking…

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Former is here Dane Reynolds, Craig Anderson and Austyn Gillette’s new clothing line is live (and it looks good)

Yesterday I went on a rant. I do that. Wine at night and all. I said things felt alarmingly stale in surfing. Boredom was getting me, I wanted to drown out the real world with my trusty surf world, where anything was possible and you just ride a wave, man. And I wasn’t happy with what…

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Dane Reynolds has been released After being harbored for two days in Portugal for a lost passport, he’s good

Because of the sensationalist potential of this story, it was kinda hard to tell how serious it was. We talked to Dane’s wife Courtney and she said Dane’s being let go now and is OK. It’s been a few very sleepless days and nights for her due to some head-scratching policy in Portugal for a…

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Dear Surfing, Anyone out there? What I’d do to watch a surf vid that mattered right now

I’m still awake, watching music videos, trying to recreate the nostalgia that late night MTV2 once provided. Right now it’s Radiohead’s “Karma Police” music vid on YouTube. This is what you’ll get when you mess with us. I’ve had enough wine and a long enough day not to care anymore. I’ve just finished a perusal of…

We Kinda Saw This Coming Soli Bailey Wins the Volcom Pipe Pro (This is why we’re not surprised)

Soli Bailey was born during the biggest storm in the history of Byron Bay. And he just won one of our favorite contests, the Volcom Pipe Pro. It’s our favorite for a few reason, mostly because the commentators don’t handle us with kid gloves, and even better, Red Bull implemented an “Other Guys” secondary commentary booth…

what youth

Are We OK? Some scary clarity on what’s happening in the real world

Editor’s Note: We’re quite certain we’re not your number one political news source. But we’re also pretty certain you know we pay attention to what the fuck is going on. Whether it’s what to eat, drink, surf, skate or listen to — we want you clued in — but it doesn’t stop there. What’s going on…