Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Memo from the Editor’s Desk Day 4 of 2017…

what youth travis ferre scott chenoweth 2017

I chugged my pint of 2016 a few days ago but I’m still looking for 2017’s heartbeat. Even the ocean is still on break. But we’re not. We’re currently putting the final touches on a new issue (holy shit it’s number 17!) and have inched ourselves even closer to announcing some very exciting new projects, trips and ripping for the year. Turns out all that hiatus with friends and family did was make everything feel more urgent. More necessary. Reminded us that we can’t go idle, otherwise people actually believe that this was the best surf video of last year (it wasn’t) and that will not do. We have to do away with all the shit in our lives. I moved myself into an even smaller house recently and continue to throw shit away. I savor the good (My Dylan Rieder issue, some books, a few records and my boards) and chuck the garbage. And it’s time we all do the same. Don’t settle dammit! Not this year.

Genius marketer Seth Godin recently wrote this bit of gold that went perfectly with my morning coffee and daily dose of headphone punk today:

Give your kid a tablet, a game, and some chicken fingers for dinner. It’s easier than talking to him.

Read the short articles, the ones with pictures, it’s simpler than digging deep.

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.

The good news: We don’t need many people to demand more from the media before the media responds. The Beverly Hillbillies were a popular show, but that didn’t stop Star Trek from having a shot at improving the culture.

The media has always bounced between pandering to make a buck and upping the intellectual ante of what they present. Now that this balance has been ceded to an algorithm, we’re on the edge of a breakneck race to the bottom, with no brakes and no break in sight.

Vote with your clicks, with your sponsorship, with your bookstore dollars. Vote with your conversations, with your letters to the editor, by changing the channel…

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It’s easy to imagine a slippery slope down, but there’s also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep up with those around them.

Turn the ratchet. We can lead our way back to curiosity, inquiry and discovery if we (just a few for now) measure the right things and refuse the easy option in favor of insisting on better.

Hope that makes your day better. We refuse to pander. We want to inspire, not just please. Challenge yourself to be more enriched, more curious, more inspired. Stay tuned, we’re taking it upon ourselves to wake 2017 up. —Travis 

what youth dane reynolds fairly normal coming soon

What’s Dane Been Up to? We spent the weekend with the Reynolds family filming for a new Fairly Normal

Dane was home this weekend. A classic California pre-summer day: lots of blue, couple fun waves and lots of traffic. We met up with Dane at Rincon, where he surfed glassy and “1-foot but perfect” Rincon for an hour on a Channel Island twin fin (with a small trailer). He had earlier told me his…

Dane Reynolds, Former, Surfing

Let’s talk about trunks (briefly) We built this industry on them, so why are so few pairs worthy of your thighs?

Today marks the release of Former’s “Control” boardshort. So yes, full disclosure, we back them, and what they’re doing, so there’s the commercial above. It’s really cool. And those trunks look sick on Dane. But I do still retain the right as an editor and one of a few who started this whole blessed mess…

the surfer/hooper index

The Surfer/Hooper Index Craig Anderson is Steph Curry and other ridiculous comparisons to kick off the NBA playoffs

The NBA is probably the most commercialized athletic event in the world. This makes it the most unlike surfing (kinda). But at its core, basketball is like surfing. I’ve been around both types enough to see the personalities, egos, artistry, techniques and grandiosity of both sports. They are completely unrelated — maybe like distant second…

what youth dear youth travis ferre filipe toledo

Does WSL = Christian Youth Group? Conservative and “cool” with really bad music

When I was in high school there were always people trying to get us to join them at their church youth groups. They would meet on Tuesday night and camouflage the underlying church message beneath the prospect of a healthy amount of cute girls and “rock music” on a school night. I would sometimes go (there really…

Tanner And Norwegian Black Metal Bright guy, dark music

We had a sunny surf and followed it with Coronas in a dark bar full of magicians.  There were lots of smiles and laughs throughout our hour long afternoon sit down with Tanner Gudauskas, as you’d expect, but there was also critical analysis of what the hell it is surfers do for a living and existential life…

airport beers, dear youth, what youth, travel

My Fondest Memory: Airport Beers After a week in paradise, it’s the anticipation in those pre-flight bubbles I remember

I just got home from five days in absolute “paradise.” Clear water, boat rides, adventure, diving, nurse shark sightings, couple fun waves, good friends, dark rum and cold mini beers whenever I needed. A quick jaunt to recharge. I read some books, rode some waves, danced in the Third World discotheque, ordered foreign foods in foreign…

what youth owen wright surfing snapper rocks

Owen Wright and the First day of spring And tomorrow we have a new issue for you

Over the weekend, lots of you probably watched Owen Wright win the Quiksilver Pro. A feel good hit for the spring to be sure. There were times over the past year in which I had conversations with people about whether Owen would ever properly surf again, so I must say it was a pleasure to sink…

the what youth top 34 surfers

The What Youth Top 34 This is who’s coming on the very unprofessional What Youth World Tour 2017

OK, so this is a few days late. Lots of rum-infused discussions around fire rings to sort the order. But we did it. Just in time to beat the big boys out at Snapper. And so, just to brush up here’s the criteria: A perfectly inexact science that sees the surfers who represent themselves the…

soviet soviet

My favorite new band just got deported Italian Dark Wave band Soviet Soviet just got arrested, embarrassed and sent home before playing in LA

I discovered a rad new band this week. They’re Italian and called Soviet Soviet. Chris Coté sent it to me, and Maya was into it too as was everyone I’ve sent it to. Rad, Italian Dark Wave (my new favorite genre) for my headphones. And I was in luck, they were scheduled to play Sunday night…

Ozzie Wright, Surfing, Byron Bay

The New What Youth Top 34 We’ll unveil the new list Monday, March 13th

Last year we introduced the What Youth Top 34. The idea being: we wanted a list that gathered a more dynamic group of surfers together. The criteria? Umm, this: The perfectly inexact science that sees the surfers who represent themselves the most authentically through their surfing and living at the top. Their creativity rewarded. Their flaws…

what youth cherry glazerr and crap eyewear

Cherry Glazerr at The Smell Backstage and live photos by Tony Accosta

LA darlings Cherry Glazerr recently played a show at the very iconic and incredible venue The Smell, an underground institution for bands in LA. Tony Accosta got to tag along backstage and as they took the stage for this very intimate show. The show coincides with the release of the band’s new Crap Eyewear frame,…

what youth balaram stack

48 Hours in NYC with Balaram Stack “Finish your drink we gotta go!” Filming a “4 Cities” With Balaram

Balaram Stack’s New York moves really fast. I actually found myself in a full sprint at one point. The visit to the city was a string of finishing what’s in front of you to hurry along to the next place, where whatever is in front of you will be re-filled and your eyes will have a whole…