Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Memo from the Editor’s Desk Day 4 of 2017…

what youth travis ferre scott chenoweth 2017

I chugged my pint of 2016 a few days ago but I’m still looking for 2017’s heartbeat. Even the ocean is still on break. But we’re not. We’re currently putting the final touches on a new issue (holy shit it’s number 17!) and have inched ourselves even closer to announcing some very exciting new projects, trips and ripping for the year. Turns out all that hiatus with friends and family did was make everything feel more urgent. More necessary. Reminded us that we can’t go idle, otherwise people actually believe that this was the best surf video of last year (it wasn’t) and that will not do. We have to do away with all the shit in our lives. I moved myself into an even smaller house recently and continue to throw shit away. I savor the good (My Dylan Rieder issue, some books, a few records and my boards) and chuck the garbage. And it’s time we all do the same. Don’t settle dammit! Not this year.

Genius marketer Seth Godin recently wrote this bit of gold that went perfectly with my morning coffee and daily dose of headphone punk today:

Give your kid a tablet, a game, and some chicken fingers for dinner. It’s easier than talking to him.

Read the short articles, the ones with pictures, it’s simpler than digging deep.

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.

The good news: We don’t need many people to demand more from the media before the media responds. The Beverly Hillbillies were a popular show, but that didn’t stop Star Trek from having a shot at improving the culture.

The media has always bounced between pandering to make a buck and upping the intellectual ante of what they present. Now that this balance has been ceded to an algorithm, we’re on the edge of a breakneck race to the bottom, with no brakes and no break in sight.

Vote with your clicks, with your sponsorship, with your bookstore dollars. Vote with your conversations, with your letters to the editor, by changing the channel…

Even if only a few people use precise words, employ thoughtful reasoning and ask difficult questions, it still forces those around them to catch up. It’s easy to imagine a slippery slope down, but there’s also the cultural ratchet, a positive function in which people race to learn more and understand more so they can keep up with those around them.

Turn the ratchet. We can lead our way back to curiosity, inquiry and discovery if we (just a few for now) measure the right things and refuse the easy option in favor of insisting on better.

Hope that makes your day better. We refuse to pander. We want to inspire, not just please. Challenge yourself to be more enriched, more curious, more inspired. Stay tuned, we’re taking it upon ourselves to wake 2017 up. —Travis 

Media Model Subsidy Line Noise Ordinances and surf video making with Mitch Coleborn, Harry Bryant, Nate Tyler, Colin Moran and more

This morning we received a note on our front door reminding us that this town operates under a noise ordinance and that we may have been in violation during our first night here. And I may know why. You see, we lucked into an AirBnb that’s equipped with a pool table in the sun room, and last…

what youth harry bryant surf trip

Well, you’re hired We reached out to you and you delivered. Now it’s time to go

Holy shit, it worked!  The idea hatched over a pitcher of margaritas the other night is a reality. And it’s all because of you. You have officially funded the What Youth California ramp hunt and now the boys are ready to send it. We’re starting tomorrow and making it official: The What Youth film project,…

what youth surf trip kickstarter

Wanna help Produce our next film? We’re making a WY surf vid and we need liftoff. And that’s where you come in.

Remember “We quit, we’re poor” and all that when we started What Youth? Well, not much has changed: still pretty passionate, still pretty strapped. But we we wanna keep creating. And we need your help to get this fire started. As you read this, there’s a bunch of us assembling for some reckless abandon on…

dear youth david bowie has a book club

David Bowie Has A Book Club Maybe 2018 won’t be terrible after all

When history looks back at our bizarre little era, it will agree on one thing: Everything went to shit real quick right after David Bowie died. It’s baffling how quickly reality unraveled after David Robert Jones left us in early 2016. Muhammad Ali, Prince, Tom Petty and a whole bunch of people you really like passed…

Quiksilver has acquired rival Billabong In the least shocking headline you’ll read today

I know this headline isn’t as good as: “Iguanas are freezing and falling from trees.” Or “It’s so cold that sharks are dying.” But we’ll give it a shot. Quiksilver and Billabong are now owned by the same company. This was posted last night by our fabulous friends and drinking buddies and hard-hitting journalists at…

Hunter Martinez, San Francisco

2018: Fitter, Happier…still on antibiotics Here we go again

To be modern is to find ourselves in an environment that promises us adventure, power, joy, growth, transformation of ourselves and our world – and at the same time, that threatens to destroy everything we have, everything we know, everything we are…—Marshall Berman 2018 and I woke up strange. My FICO score changed (for the…

Blake Myers, Noa Deane

Save What Youth Dot Com And the rest of our little digital realm for that matter

I have loads of nasty habits. I drink six cups of coffee every morning, I let my wetsuit ferment in the back of my car because I’m too lazy to rinse it out, and I’ve caught myself watching the Oi Rio Pro un-ironically on several occasions. But there’s one stupid, habitual quirk I do every single…

what youth bruce brown rip

RIP Bruce Brown The man responsible for surfing’s greatest celluloid achievement is gone, but there’s no chance we’ll ever forget him

I was 12 years old and I remember leaving baseball practice of all things to go see the world premiere of Endless Summer II at the old Peirside Cinema in Huntington Beach. That night was the beginning of the end of my cleat-wearing years. Just me and my dad went and the electricity inside that…

what youth dear youth

Forced Creativity In a Musty Place Or, the art of throwing empty pint glasses at a laptop and expecting results

“Writing is the flip side of sex — it’s only good when it’s over.” —Hunter S. Thompson  Editor’s note: Here’s something(one) new. James Royce is a young surfer/writer dude from California who’s been submitting and writing a few things here and there for us. Just another one of us trying to navigate all this shit we…

Do surfing a favor today Let’s all subscribe to the Encyclopedia of Surfing. What’s that? Well, let me tell you

Matt Warshaw writes really long, really well-researched books and articles about surfing and its history. He’s quite maniacal about it all and it tickles me that surfing has someone psycho enough to document its rich history so damn well. Matt has been the editor of Surfer Magazine and written for The New York Times, The…

Would you rather: Lowers or a Pool? The WSL released its 2018 schedule of events and it’s missing Fiji and Lowers but has a pool

There are 840 miles of coastline in California. And while there will be one stop on the 2018 WSL World Tour in California, it will not be happening along any of those 840 miles of coastline. It will be happening in Lemoore, CA. The WSL just released a press release this morning announcing the 2018 World…

what youth issue 19 kader sylla

We’re giving Issue 19 Away Our next Issue is out next Tuesday and here’s how we’re gonna make sure you get it…for free

We lost another classic print publication last week (the regionally great ESM has halted its print edition). We also heard through the grapevine that another magazine in the surf space is on “temporary print hold.” Meaning: magazines are officially gasping for air as our anxiety levels rise with our digital media intake. And that’s fine….

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