Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

SURFING Magazine is gone An institution is extinct. Now what?

what youth surfing magazine
Covers: Surfing Magazine

Yesterday, after 53 years of publishing SURFING Magazine closed down. This is strange and sad for a few reasons. My first being personal: I worked there for 8 years. Hell, I was practically raised there. Learned to be a pro and a punk at the same time and am proud that somehow when every title in the building was banned from drinking at work we were granted asylum because it was so rooted in who we were at the time. Eventually I held every single editorial position there: Intern, Associate Editor, Managing Editor and then Editor-in-Chief. It began when I was quite literally plucked from a Shakespeare class at San Diego State by surfer and writer Kimball Taylor who recognized me from the beach and went on and introduced me to the big bossmen Evan Slater and Nathan Myers at SURFING. “Here, this kid should intern,” he told them. And for some reason they listened. I was hired shortly thereafter.

I could probably fill a book with inside jokes and stories and talk forever about the life-altering experiences I had with that team and title, compile a laundry list of things I’m proud of, people I’m happy I know, surf and photo legends I somehow now have a relationship with, but for the same reason SURFING is no longer with us, I won’t. We just don’t have time, kids. On with the show. And fuckin’ hurry, there is no time to waste. I will definitely be reaching out to them all for a beer as I pour through the memory bank, but until then, I must say now we’re really in some uncharted, sharky waters and there isn’t much time to waste.

We’re offically unsustainable as we once were. And while that will spell trouble for a lot of really good people, companies, surfers and the general economy of surf, there is nowhere I feel more comfortable than when things are fucked. Because

we thrive upon “choosing between wine and dinner and making it work without a corkscrew.” And to be honest, surfing as a culture could use some reminding of that. Let’s wake up in the sand, at the bottom of everything and make this better.

If you’ve read any of my intros in What Youth, you’ll understand that we’ve seen this coming for a while. Not the end of SURFING, but the beginning of a very conservative time in surfing. And you just can’t be conservative in this culture. It’s fucking disappointing. Do not limp into anything. When brands or people limp in, unsure of themselves, things like SURFING Magazine go away and you get a WSL full of people you know nothing about. You end up with brands and surfers who are all the same, professionals with white boards, no stories to tell and even less education. You end up with a corporate and boring WSL, pros having panic attacks for being themselves and the culture becomes an aquarium of antiseptic.

There are less outlets starting today, we lost a great one that was once the magazine for the punks, the outcasts, the aerialists, the characters and photographers with an edge, and thankfully I still have them all — the mags, the stories, the memories, the friendships, the history for myself, but there’s now less for this generation. And I’m sorry to say Pottz’ commentary isn’t going to cut it. It’s up to someone else. And I know we’re happy to still be here, swinging a wrecking ball above our head hoping it collides with anything, just to see what happens. We aren’t joining the pool party just yet. We’re still out there early, working on our “Core Score.” Thanks SURFING, without you there is no us. “It’s better to burn out than fade away” anyway. —Travis 

 

 

Media Model Subsidy Line Noise Ordinances and surf video making with Mitch Coleborn, Harry Bryant, Nate Tyler, Colin Moran and more

This morning we received a note on our front door reminding us that this town operates under a noise ordinance and that we may have been in violation during our first night here. And I may know why. You see, we lucked into an AirBnb that’s equipped with a pool table in the sun room, and last…

what youth harry bryant surf trip

Well, you’re hired We reached out to you and you delivered. Now it’s time to go

Holy shit, it worked!  The idea hatched over a pitcher of margaritas the other night is a reality. And it’s all because of you. You have officially funded the What Youth California ramp hunt and now the boys are ready to send it. We’re starting tomorrow and making it official: The What Youth film project,…

what youth surf trip kickstarter

Wanna help Produce our next film? We’re making a WY surf vid and we need liftoff. And that’s where you come in.

Remember “We quit, we’re poor” and all that when we started What Youth? Well, not much has changed: still pretty passionate, still pretty strapped. But we we wanna keep creating. And we need your help to get this fire started. As you read this, there’s a bunch of us assembling for some reckless abandon on…

dear youth david bowie has a book club

David Bowie Has A Book Club Maybe 2018 won’t be terrible after all

When history looks back at our bizarre little era, it will agree on one thing: Everything went to shit real quick right after David Bowie died. It’s baffling how quickly reality unraveled after David Robert Jones left us in early 2016. Muhammad Ali, Prince, Tom Petty and a whole bunch of people you really like passed…

Quiksilver has acquired rival Billabong In the least shocking headline you’ll read today

I know this headline isn’t as good as: “Iguanas are freezing and falling from trees.” Or “It’s so cold that sharks are dying.” But we’ll give it a shot. Quiksilver and Billabong are now owned by the same company. This was posted last night by our fabulous friends and drinking buddies and hard-hitting journalists at…

Hunter Martinez, San Francisco

2018: Fitter, Happier…still on antibiotics Here we go again

To be modern is to find ourselves in an environment that promises us adventure, power, joy, growth, transformation of ourselves and our world – and at the same time, that threatens to destroy everything we have, everything we know, everything we are…—Marshall Berman 2018 and I woke up strange. My FICO score changed (for the…

Blake Myers, Noa Deane

Save What Youth Dot Com And the rest of our little digital realm for that matter

I have loads of nasty habits. I drink six cups of coffee every morning, I let my wetsuit ferment in the back of my car because I’m too lazy to rinse it out, and I’ve caught myself watching the Oi Rio Pro un-ironically on several occasions. But there’s one stupid, habitual quirk I do every single…

what youth bruce brown rip

RIP Bruce Brown The man responsible for surfing’s greatest celluloid achievement is gone, but there’s no chance we’ll ever forget him

I was 12 years old and I remember leaving baseball practice of all things to go see the world premiere of Endless Summer II at the old Peirside Cinema in Huntington Beach. That night was the beginning of the end of my cleat-wearing years. Just me and my dad went and the electricity inside that…

what youth dear youth

Forced Creativity In a Musty Place Or, the art of throwing empty pint glasses at a laptop and expecting results

“Writing is the flip side of sex — it’s only good when it’s over.” —Hunter S. Thompson  Editor’s note: Here’s something(one) new. James Royce is a young surfer/writer dude from California who’s been submitting and writing a few things here and there for us. Just another one of us trying to navigate all this shit we…

Do surfing a favor today Let’s all subscribe to the Encyclopedia of Surfing. What’s that? Well, let me tell you

Matt Warshaw writes really long, really well-researched books and articles about surfing and its history. He’s quite maniacal about it all and it tickles me that surfing has someone psycho enough to document its rich history so damn well. Matt has been the editor of Surfer Magazine and written for The New York Times, The…

Would you rather: Lowers or a Pool? The WSL released its 2018 schedule of events and it’s missing Fiji and Lowers but has a pool

There are 840 miles of coastline in California. And while there will be one stop on the 2018 WSL World Tour in California, it will not be happening along any of those 840 miles of coastline. It will be happening in Lemoore, CA. The WSL just released a press release this morning announcing the 2018 World…

what youth issue 19 kader sylla

We’re giving Issue 19 Away Our next Issue is out next Tuesday and here’s how we’re gonna make sure you get it…for free

We lost another classic print publication last week (the regionally great ESM has halted its print edition). We also heard through the grapevine that another magazine in the surf space is on “temporary print hold.” Meaning: magazines are officially gasping for air as our anxiety levels rise with our digital media intake. And that’s fine….

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