Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

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Premium Violence on asphalt Watch Jake Anderson and Austyn Gillette for Former

Just enough to make you want more. But definitely worth watching and when you want more at the end of...
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Dane Reynolds in “Premium Violence” It may as well be a public holiday when Dane Reynolds releases a part

Dane Reynolds continues to evolve and surprise as the rest of the surf world stagnates. Today he brought home twin...
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What exactly happens at a Pop Up Shop? Former changes the way we wanna shop

It is September and it is hot. 105 degrees to be exact. Warren Smith has been fidgeting with portable air...
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Afternoon Interview: Former Episode 057: Dane, Craig, Austyn, Jake and Warren talk about their second range release and Dane’s new “Premium Violence” part

We walked into Former’s Chinatown studio a little early. Dane was lodged behind a monitor editing his “Premium Violence” part...
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Come Spread the Gospel with us “Join, or die” with us, Former, Need Essentials and Vans at the Ace Hotel in LA

In 1754 Benjamin Franklin made the political cartoon you see on our flyer and he published it in the Pennsylvania...
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Fairly Normal: Dane Reynolds Episode 024: A norm core look into the world of Dane Reynolds and his family

Thanks to social media we often get blips and a few laughs from behind the scenes at Dane Reynolds’ house. His...
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How to Not Get in the Olympics Austyn Gillette and Jake Anderson rip the park in Santa Barbara

Last Friday we surfed Emma Wood with Dane. While we were out there Curren Caples paddled out…and then on the...
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Let’s talk about trunks (briefly) We built this industry on them, so why are so few pairs worthy of your thighs?

Today marks the release of Former’s “Control” boardshort. So yes, full disclosure, we back them, and what they’re doing, so...
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Jake Anderson is now on Former Well, well well!

Look who just jumped in the tub with Dane, Austyn and Craig! It’s Jake Anderson. Jake is clearly one of our...
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Craig Anderson’s Former Part One of those rare edits you need to watch over and over

When Dane, Craig and Austyn’s new brand Former launched last week, it came with this new Craig part, and all...
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Former is here Dane Reynolds, Craig Anderson and Austyn Gillette’s new clothing line is live (and it looks good)

Yesterday I went on a rant. I do that. Wine at night and all. I said things felt alarmingly stale in...
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Dane Reynolds and friends in “Rejects” The pilot light for 2017 just lit

Not going to lie: Not a whole lot of good videos have come out in 2017. SURFING Mag went under...

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