Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

Kelly Slater Announces Outerknown And everyone (except us) freaks out because it’s expensive

what youth dear youth outerknown kelly slater fashion surfing

I love Kelly Slater. Always have. For all the infinite reasons there are to love him: he’s a great rep for surfing, great surfer, great looking, great, great great. He’s a little conservative (maybe) at times — but not really. He’s open-minded, and that’s all I ask. And let’s keep in mind the dude’s 43 — so…yeah. We’re lucky to have him outside the commentary booth at this stage. I also respect that he’ll say what he’s thinking and at its core I think he appreciates everything in surfing from Ozzy Wright to Noa Deane to the whole shit storm that is surfing culture. He had phases in his youth of being a beautiful, fashionable playboy (literally). And yes, he’s our Kelly Slater and goddamn it he’s still around ripping…so, yes, love him.

But I must say, the backlash on the price point for his new label Outerknown, (which features $89-$96 t-shirts) is, umm, weird?

I haven’t looked to Kelly for cutting edge style since he rode a banana-shaped Channel Islands with a black Quiksilver logo on it. And that was in 1992.

I enjoy watching him surf, but ever since those all white boards it’s been strange Pods and fin set-ups only he can ride and board construction using eco-waste foam and epoxy of all flavors. Those damn spring suits and cargo shorts and Fidel Castro-style hats. Chihuahuas and chunky shades. Casual and comfortable, yes. Forward thinking fashion and vibe? Nah. Piss me off? Nah. The most recent piece of clothing Kelly Slater influenced the sale of was purchased in Michigan 11 years ago.

And did no one see he defines his new label as “Menswear?” This shit is not for us, and I don’t think Kelly is saying it necessarily is. So, if you’re angry about the price, get over it. If you’re not, then buy some. It’s Kelly Slater and he’s speaking to you and your board on the wall and your triathlon trophies. Buy lots of surf stuff! Buy it all!

But those who are angry, please, quit thinking Kelly Slater is the guy here to save surf culture with new fashion or that this is something for us. Move along everyone. Nothing to see here. Kelly has his eye on Manhattan (not Brooklyn). Silicon Valley (not OB). Paris (not Hossegor). And while we love those cities as well and dwell there often, we’re just not hanging in the same neighborhoods he would. Can’t afford to — and if we could, still wouldn’t.

But if you do need clothes, Quiksilver is now promoting “High Performance” through the symbol of a weed leaf with sick dudes like Mikey Wright (Owen’s extremely left of the right and radical younger brother) and we’re all for that. Because why not? Rusty’s slinging sick gear Noa wears, Craig Anderson rides for Quik and has been digging their new line, Brixton, Vissla, Billabong, Volcom, Kr3w…all with good stuff.

But in regards to Kelly: things have changed. He started a “Menswear” brand that’s ecologically-conscious. Don’t be mad. Don’t be anything about Kelly and Outerknown. —Travis 

Right, so the WSL starts again next week And hello, yes, we have some questions and concerns. Five exactly.

It is 6:30 am, picture the scene. It is 6:30 am and the crack of dawn in San Diego and I’m paying for a latte at the coffee shop I frequently go to. “And what,” the barista says as he takes my cash. “What do you think about the upcoming WSL season? What with the…

A quick ode to Uncle Gav Please buy this legend a cold beer. He is a surfing treasure.

Yesterday you heard we went to Samoa and got hit by a cyclone before finding blue tubes and cold beers in it’s wake at Salani Surf Resort. You also saw that Gavin Beschen was there. Well, Gavin flew in from Hawaii by himself, and in true Gavin fashion showed up to the camp solo, 8…

letters from what youth where ya been

“Where ya been?” A little update on our recent movements

Don’t you just love when people ask you that? Well, we do. And people been asking us – especially our mailman, cuz we haven’t been home in a while… so let’s see, where did we go… a little bit of everywhere really. We road tripped up the CA coast in a van thanks to you and…

Youth against the machine I’m so proud of you

Editor’s Note: Last Friday night I got emotional. I was watching recaps of what happened in the world that week and a lot had happened. Part of me was on the verge of tears watching young people, you, the youth, standing toe-to-toe with politicians and paid speakers and paid pros for the NRA, and I saw…

Outside the Comfort Zone San Francisco to Florida to the North Shore to “The Other Guys.”

It’s been one of those days. Weeks. Years. Hell, six years. I haven’t used my own soap in three weeks. My bag of clothes is soggy. I miss my bed and I’ve seen three time zones in a week, but I’ve surfed, talked, laughed, drank, filmed and even worn a headset and done commentary for…

Media Model Subsidy Line Noise Ordinances and surf video making with Mitch Coleborn, Harry Bryant, Nate Tyler, Colin Moran and more

This morning we received a note on our front door reminding us that this town operates under a noise ordinance and that we may have been in violation during our first night here. And I may know why. You see, we lucked into an AirBnb that’s equipped with a pool table in the sun room, and last…

what youth harry bryant surf trip

Well, you’re hired We reached out to you and you delivered. Now it’s time to go

Holy shit, it worked!  The idea hatched over a pitcher of margaritas the other night is a reality. And it’s all because of you. You have officially funded the What Youth California ramp hunt and now the boys are ready to send it. We’re starting tomorrow and making it official: The What Youth film project,…

dear youth david bowie has a book club

David Bowie Has A Book Club Maybe 2018 won’t be terrible after all

When history looks back at our bizarre little era, it will agree on one thing: Everything went to shit real quick right after David Bowie died. It’s baffling how quickly reality unraveled after David Robert Jones left us in early 2016. Muhammad Ali, Prince, Tom Petty and a whole bunch of people you really like passed…

Quiksilver has acquired rival Billabong In the least shocking headline you’ll read today

I know this headline isn’t as good as: “Iguanas are freezing and falling from trees.” Or “It’s so cold that sharks are dying.” But we’ll give it a shot. Quiksilver and Billabong are now owned by the same company. This was posted last night by our fabulous friends and drinking buddies and hard-hitting journalists at…

Hunter Martinez, San Francisco

2018: Fitter, Happier…still on antibiotics Here we go again

To be modern is to find ourselves in an environment that promises us adventure, power, joy, growth, transformation of ourselves and our world – and at the same time, that threatens to destroy everything we have, everything we know, everything we are…—Marshall Berman 2018 and I woke up strange. My FICO score changed (for the…

Blake Myers, Noa Deane

Save What Youth Dot Com And the rest of our little digital realm for that matter

I have loads of nasty habits. I drink six cups of coffee every morning, I let my wetsuit ferment in the back of my car because I’m too lazy to rinse it out, and I’ve caught myself watching the Oi Rio Pro un-ironically on several occasions. But there’s one stupid, habitual quirk I do every single…

what youth bruce brown rip

RIP Bruce Brown The man responsible for surfing’s greatest celluloid achievement is gone, but there’s no chance we’ll ever forget him

I was 12 years old and I remember leaving baseball practice of all things to go see the world premiere of Endless Summer II at the old Peirside Cinema in Huntington Beach. That night was the beginning of the end of my cleat-wearing years. Just me and my dad went and the electricity inside that…

Sign up for letters from What Youth

By enabling this page, you are acknowledging and accepting our privacy terms and conditions.