Surfing, Skateboarding, Music, Photography, Travel, Culture and general antics of the youth on the run.

The Return of Quiksilver? The Dark Rituals and Surf Tripping campaign have groms in their gear again, and it’s the first thing to shock us in a decade

what youth mikey wright surf
Photos: Michael Cukr and Nate Lawrence

I’ve talked about this shirt I used to have before. It was pink and it had a skull on it and was tribute to an old Quiksilver campaign that read: “If you can’t rock ’n’ roll, don’t fucking come.” Mom didn’t like the shirt, of course, but that shirt had energy in it. When I wore it, I had energy. It proved something to people. That I was part of a culture that most people didn’t understand. And Quiksilver, at that time, understood that. And I was emulating them. And proud of what it meant at the time. It started with the team.

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They had a variety of people on the team that they used uniquely: Tim Curran and Nathan Fletcher. Kelly Slater and Tom Carroll. Strider Wasilewski (pre WSL version) and Braden Dias. Dylan Rieder and Dylan Graves as groms. Dudes who were unique and gnarly in all sorts of ways. But at the core: they all did something that was fucking sick. And I didn’t feel like it was forced. And while this goes back to my grom days, and it’s been pretty well-documented that Quiksilver has had its troubles with growing up to the size it is today, something recently caught my eye. And it came by way of a box of the strangest, most interesting clothes I’d seen from Quiksilver in a long time.

I poured out the box of t-shirts, shorts and sweatshirts. They look like they were plucked from my 4th grade hamper and enlarged and slightly updated. Sprinkled throughout that mix were strange, fucked up drawings, some you might even call cheesy on their own, but something was kind of coming together when you looked at the line as a whole. Skulls. Crossbones. Aggressive branding. There’s a weed leaf that says “High Performance.” It looked like it just didn’t give a fuck about trends. Or “what’s selling at retail.” It looks like they got Craig Anderson, Dane Reynolds, Mikey Wright and a few other guys on the team together and actually listened to what excited them, from the past and present, and then worked with their designers to create something both fresh and throwback, that their team would actually wear. And they committed to it.

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Now I’m not here to go into much about the retail business or sell-through or any of that shit, but when we recently did a massive event in Huntington Beach, and invited every grom wild enough to come hangout with us on a Tuesday, I looked around and I actually saw Quiksilver shirts on kids who look like they wore them on purpose. Kids who definitely surfed. Skated. Moshed. Probably snuck in. Kids living like us. And they wore the shirts as a statement. Not on accident. And I think the last time I’ve seen that was over a decade ago. Maybe more.

The line that I had poured out on my bed has recently been released, and it is all from the “Dark Rituals” line, and the “Surf Tripping” line. Both throwbacks, but both influenced by Quik’s modern team, and the result has been shocking nearly everyone who sees it on me.

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And whether this makes you go buy a t-shirt or not, doesn’t really concern me, but if anything, we should all do a nice slow-clap to a brand that’s had it’s struggles, it’s triumphs and looks, to us at least, to be re-entering a culture that it more or less created. And instead of using spread sheets to guide the way, they’re using fuckin’ rock ‘n’ roll.—Travis 

Peruse the Dark Rituals and Surf Tripping lines here.

What Youth Drinks: White Russian A Recipe Done Properly

Some consider it a “guilty pleasure,” the Dude often refers to it as a “Caucasian,” but the simple luxury of a White Russian isn’t lost on anyone who knows what’s good for them. It’s the kind of drink that seems implicitly appropriate at any time of day because of the coffee liqueur and milk…at least…

Radical Class: Some Weekend Reading A book about Australia (it’s that time again!) from an author we can’t get enough of

“Australia is mostly empty and a long way away. Its population is small and its role in the world consequently peripheral. It doesn’t have coups, recklessly overfish, arm disagreeable despots, grow coca in provocative quantities, or throw its weight around in a brash and unseemly manner. It is stable and peaceful and good. It doesn’t…

Five Songs For Your Next Surf Clip Here’s “Wonderwall” or something or other.

You ever sit down to enjoy the latest web clip and start off thinking, “Hey, the surfing here isn’t terrible.” But then, oh let’s say thirty-seconds into everything, you change your tone. Something’s not quite right. Tilting your head to the side, you raise your eyebrows a bit and say to yourself, “But the music…

What Youth Eats: Open Fire Soup When the thermometer drops, cook outside! Here’s how.

When you get close to Christmas and New Years it’s too easy to sink in to the hole of your living room, stuffed from eating and drinking heavily since Thanksgiving and let the anxieties of 12-hour family days and new year’s expectations to start creeping in. So if that is what actually ended up happening…

What Youth Drinks: Tropical Eggnog Happy Holidays, But First Drink this Punch     

To quote maybe every other person right now, “it’s been quite a year, right?” So much emotion! So much drama! Never the less we’re here, hopefully gathering around a table with a bunch of family to reconnect, catch up, etc.. But as beautiful as the idea of family togetherness is, 10-12 extended family members sitting…

what youth recommends top 5 books holiday break

Books we recommend for holiday break Spark up a fire and put some words through your mind for the holidays.

The next two weeks are an opportunity. A break. A moment to find clarity and inspiration. For most of us, in between the family gatherings and trips and travel and chaos there is a year wrapping up, and an opportunity to squeak in one or two more books to our count for the year. And believe…

what youth radical class cocktails with paul brewer

What Youth Drinks Building Blocks to a Great Cocktail

Did you know making cocktails is as easy as 1-2-3? Well, it can be with Booze-Acid-Sugar. In this brave new world of crazy ass cocktails, it’s easy to get overwhelmed by all these circus dick concoctions. Artisanal aperitifs, flavored vodkas, and flair-full garnishes are all real fancy, but sometimes they cloud the basics. Because, when…

Radical Class: What Youth Reads Homage to Catalonia: a book seven decades young and still topical!

The Spaniards are good at many things, but not at making war. All foreigners are alike appalled by their inefficiency, above all their maddening unpunctuality. The one word that no foreigner can avoid learning is mañana.—George Orwell, Homage to Catalonia I bring books with me when I go on vacation for two reasons. One, I struggle…

Radical Class: “The Center Will Not Hold” Definitely watch the new Netflix documentary on writer Joan Didion

In a world full of chaos, absurdity, tragedy and Stranger Things, it’s always nice to find some larger perspective in a good old fashioned documentary. And the latest on writer Joan Didion is that. Few names have encouraged an entire generation of people and writers the way she has. And just a few minutes into the…

Radical Class, What Youth Drinks, Paul Brewer

WHAT YOUTH DRINKS: COCCI AMERICANO An Easy, Inexpensive way to Live that Riviera High Life

I snagged a bottle of this Cocci Americano stuff after seeing it on the shelf at a cocktail bar in Long Beach, CA. It was an impromptu buy — I didn’t know what it was or what to do with it, but thought I’d figure it out. Experiment! Cocktail jazz improvisation! While I’ll save the…

Radical Class, Berlin, Adam Warren

Radical Class: Hope from the Road Just when you thought it was all over: there is Berlin  

Turns out there is still hope out there. Out there, beyond your day-to-day, somewhere out on the road its not all politics, hurricanes, bad vibes and bad memes. In fact, the other day I found myself way outside the bad lands somewhere in Berlin. Just off the plane I walked around the Mitte District. I meandered…

WHAT YOUTH EATS: AGUACHILE Another Raw One: Sinaloa Spicy Shrimp

If you’ve been following along, you know that we’ve gone raw at WhatYouth.com for the last few weeks. We’ve played with raw tuna a couple different ways (here and here), and got fancy and fresh with a raw beef tartare last week. It’s been fun, delicious, and the whole experiment has opened up our late…

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